# Building a Future of Excellence: The Tanobel Story and Career Pathways
Stepping into the beverage industry requires a blend of innovation, rigorous quality control, and a relentless pursuit of purity. Founded officially on September 17, 2003, Tanobel—the corporate identity of PT Sariguna Primatirta—begun its journey by introducing packaged drinking water under the "Anda" brand. Driven by a vision to elevate everyday hydration, the company launched its flagship pure drinking water brand, Cleo, on March 7, 2004. Available across multiple convenient formats ranging from 250 mL cups, 330 mL, 550 mL, and 1,200 mL bottles to 6-liter and 19-liter gallons, Cleo quickly captured the market's trust.
Over the years, Tanobel expanded its manufacturing footprint across various regions in Indonesia. Today, the enterprise operates state-of-the-art facilities featuring fully integrated processes. From raw material sourcing and in-house packaging production for cups, bottles, and gallons to the final finished product, every stage adheres to strict quality assurance protocols.
Commitment to Global Standards and Innovation
This dedication to operational excellence has earned the company prestigious international accolades. In October 2008, PT Sariguna Primatirta achieved ISO 9001:2000 certification, which was followed closely by ISO 22000:2005 recognition for food safety management. Furthermore, the Indonesian Record Museum (REBI) officially recognized the company as a pioneering leader for introducing oxygen-infused packaged drinking water in Indonesia through the Cleo brand.
## Tanobel Acceleration Program 2026: Shape Your Professional Future
To sustain its rapid growth and uphold its legacy of leadership, the company has launched the Tanobel Acceleration Program 2026. This strategic career acceleration initiative is meticulously crafted to cultivate top-tier talent. Participants gain comprehensive hands-on exposure through intensive learning modules, cross-functional assignments, strategic job rotations, and direct mentorship from seasoned industry leaders. The program aims to fast-track the development of essential technical, operational, and managerial competencies.
Candidates can choose from three tailored career tracks designed to match their professional backgrounds and ambitions:
1. Management Trainee (MT)
Tailored specifically for high-potential individuals destined to spearhead future factory operations and technical ecosystems.
* Educational Background: D4, S1, or S2 degrees in Mechanical Engineering, Industrial Engineering, Chemical Engineering, or Electrical Engineering.
* Experience Level: Fresh graduates or professionals with a maximum of 1 year of working experience.
* Academic Requirement: Minimum GPA of 3.30.
* Core Competencies: Demonstrated leadership background in campus groups or organizations, exceptional problem-solving and analytical skills, an open-minded mindset, and strong public speaking capabilities.
* Mobility: Must be willing to be placed anywhere across Indonesia.
2. Managerial Development Program (MDP)
A rigorous professional development curriculum built to groom seasoned practitioners into tomorrow's executive managers.
* Educational Background: D4, S1, or S2 degrees in Mechanical Engineering, Industrial Engineering, Chemical Engineering, or Electrical Engineering.
* Experience Level: Minimum of 3 years of professional working experience in a leadership capacity.
* Academic Requirement: Minimum GPA of 3.30.
* Core Competencies: Proven track record of managing teams within a professional environment, robust analytical and problem-solving aptitude, intellectual flexibility, and polished presentation skills.
* Mobility: Must be willing to be placed anywhere across Indonesia.
3. Marketing & Sales Development Program (MSDP)
Designed to forge the commercial visionaries and sales strategists who will drive the brand's market expansion forward.
* Educational Background: D4, S1, or S2 degrees from any academic discipline.
* Experience Level: Fresh graduates or individuals with up to 1 year of relevant work experience.
* Academic Requirement: Minimum GPA of 3.00.
* Core Competencies: Active leadership involvement during academic or organizational tenure, a genuine passion for sales and marketing, strong interpersonal communication skills, and collaborative teamwork abilities.
* Additional Requirement: Must possess a valid driver’s license (SIM A or SIM C).
* Mobility: Must be willing to be placed anywhere across Indonesia.